Senior Analyst

South 180 March 2024.

Media research and analysis focused on impact and value. Facilitating knowledge - based decisions and strategy building

Content Development. Executive Producer at Laco PRISA

Sep 2022.

My focus is the development and creation of original audiovisual formats based on the content generated by the different PRISA MEDIA brands and to promote collaboration with creators, producers, studios, and distributors to multiply the reach of the stories of EL PAÍS -including EL PAÍS AMÉRICA, As, Cinco Días and Cadena SER

Founder & Partner. Senior Vice President of Development and Production

2009/2018.

360 Powwow LLC. www.360powwow.com. Miami, United States

• Responsible for the company´s development and acquisition strategy, managing projects from inception to launch.
• Detecting and attracting both on and off-camera talent.
• Leading in house and outsourced development teams.
• Supervising ongoing productions for both scripted and un-scripted areas.
• Leading consultancy projects for content development and acquisition.
• Selected clients include Telemundo (USA), Plural (Spain&Portugal), CUATRO and RTVE (Spain), Mun2 (USA), Nat Geo Wild (USA), Discovery Latinamerica, Channel 13 and Mega (Chile), Canal 10 (Uruguay), Univision (USA). CW (USA) Nickelodeon Latin America and Directv (USA).

Acquisition & Development Consultant

2006/2008

Imagina US / Grupo Mediapro.https://mediaprous.tv
Miami, USA / Buenos Aires, Argentina

• Market trend analysis.
• Detecting content opportunities and potential partnerships.
• Supervising in house development team.

Senior Vice President Development and international Production

2001/2006

Promofilm / A Globomedia Company 
Miami, USA. Buenos Aires, Argentina.

• Responsible for the company’s development strategy for Latin America & Hispanic US markets. Including new media initiatives.
• Supervise development divisions in Miami & Buenos Aires.
• Launch and direct Promofilm’s International Production & International Sales departments.
• Responsible for format sales & acquisitions, from initial negotiations through contract.
• Selected projects include, Set up and management of production hubs for big formats such as Survivor and Temptation Island. Clients include Endemol Italy, Caracol Colombia, Fox Studios USA, SBT Brasil, RTL Hungary, TVI Portugal, Channel 10 Israel, C1 Russia, Kanal D Turkey.
• International roll out of in house developed formats Protagonistas de Novela and El Conquistador del fin del Mundo.
• Providing creative and production services in Buenos Aires for US and European productions. Clients include Discovery Home and Health, Fox Studios, Globomedia.

Head of Content

1997/2000.

Promofilm Argentina 
Buenos Aires, Argentina.

• Develop and supervise local hit shows such as Sorpresa y ½, Agrandadytos, Grandiosas.
• Develop content for El Gourmet.com, Cosmopolitan TV, Discovery Home and Health, Discovery and other pan-regional cable channels in Latin America.
• Supervise teams that annually delivered 600+ hours of programming.
• Responsible for the company’s acquisition and production of formats such as Survivor, Who Wants to Be a Millionaire, Fort Boyard, Greed.

Creative Producer

1996/1997

Promofilm / Artear Buenos Aires, Argentina.

• Responsible for the development of the weekly 2-hour variety show Sorpresa y 1/2.
• Supervise scriptwriters & segment producers.
• Responsible for on-air promos & media strategy.

Creative Producer

1993/1996 Promofilm / Artear
Buenos Aires, Argentina.

• Develop and pilot ´Causa Común´, daily talk show that ran for 7 years.
• Responsible for all the creative & editorial aspects of the show.
• Responsible for on-air promos & media strategy.

Ph.D. in Applied Research in Media

Universidad Carlos III Madrid 01/09/2019 – 10/01/2024
Field(s) of study: Social sciences, journalism and information
Final grade: Cum Laude
Thesis: Public Service Media from an Audience Perspective: Citizen’s Attitudes and Perceptions of Spain’s National Broadcaster (TVE)

Masters in Applied Research in Media

Universidad Carlos III Madrid 01/09/2019 – 15/07/2020
Field(s) of study: Social sciences, journalism and information
Final grade : 9.23/10
Thesis : Expert Sources and gender parity in Spanish television.
Develop both quantitative and qualitative research skills specifically applied to media and journalism.

Undergraduate Degree in Sociology

Universidad de Buenos Aires 03/1987 – 12/1993
Field(s) of study: Social sciences, journalism and information : Sociology and cultural studies
Final grade: 8.46/10

Certificate in Digital Business Management

Universidad de San Andrés 03/2013 – 12/2013
Certificate in Organizational Coaching
Universidad de San Andrés.

Secondary School Certificate (Argentina) and GCSE Cambridge

Northlands School 12/1983

Spanish - English (Full command)
French (Mid-range)