Born and raised in Buenos Aires I now live in sunny Madrid.  

I've been a television producer for 25 years but I am also a sociologist and media researcher.  

As a producer, my work includes big entertainment formats, scripted series, documentaries, and reality shows. As an international TV market executive, I have a strong experience identifying and acquiring content, managing international production services, and co-productions in Latin America,  Spain, and the USA.  For over a decade, I was a partner at a Miami-based production company. This helped me gain an in-depth knowledge of the Hispanic culture and market of the United States.  

Today, I provide executive-level guidance in the creation of original content and deal-making for co-production and distribution. What I do includes hiring, mentoring and leading creative teams and hands-on executive producing.

As a researcher, I hold a Ph.D. in Media Research from the Universidad Carlos III of Madrid, my work is focused on public value from an audience perspective, citizenship building, and gender parity in media.